So, it dates back to 2019. The background is, there is a company behind CORE, GreenTEG, and they do thermal sensors. We had realized that our main sensor technology, which is a heat flux sensor, is the key to solve this problem of measuring core body temperature. We had looked at what applications would be accessible for such a solution, and we had thought of sports, talked to the likes of Polar, but they said nobody's interested in the sports domain in this parameter.
So, we thought, okay, there's obviously some need in the medical space, so we kept developing the solution and had customer projects, but we had put the sport site aside. Back in October 2019, I was more of a private incident. As a father and entrepreneur, I'm usually quite busy, and I hardly ever watch TV. So, my wife was off with the kids, and I allowed myself some TV time after a long day of work.
And I'm passionate about sports, so I switched to the sports channel, and there was the Ironman World Championship in Kona going on.
It's a lengthy competition, so then they were showing in between they were switching to a scene that happened earlier the year. And that was in 2019, July, I think, the Ironman in Frankfurt, and there was an incident with an athlete, US athlete Sarah True. She was in the lead by 7 and a half minutes, I believe, after nine hours of competition, 700 meters to the finish line of the full Ironman, and then she crumbled and experienced basically a heat stroke and couldn't finish.
And I thought, well, damn, we would have a solution for this. If she had known or been advised like 10K prior, she could have run into the next aid station or basically walked the last five kilometers and still claimed her Kona spot or qualified for Kona that year. And then I did a bit of research and found out that the same thing happened to her earlier the same year. So I thought, okay, it obviously has relevance in sports, and people were talking about it.
The commentary was talking about it on TV that core temperature was critical. So I thought, okay, there's definitely a use case in the sports domain. So I went back the next day to the office and said, hey, we're not going to wait for the big guns. We're going to do our wearable ourselves. And there wasn't much time, but to set a high goal, I said like our goal is to be on the Olympic Marathon champion in Tokyo 2020.
And people thought I was crazy, but a few interns seemed to like the idea, so we picked it up. I had someone in mind who I thought would be a great product person to drive this project. I called him up, yeah, one day later, and basically got him excited, and then we started the project. And within, let's say, record time, we created the hardware, we had the manufacturing.
I actually reached out to the coach of Sarah True, and it's Dan Lorang, he's in Luxembourg, coach, and he's also the coach of that year's Ironman champions, both male and female, like Jan Frodeno and Anne Haug. So I thought, oh, he's like the number one in the game. And yeah, I was hesitating to reach out, but then I was afraid to miss that opportunity. So I just, you know, reached out on LinkedIn.
He was super friendly, was willing to meet. I met him in January 2020, and he was excited, and we agreed that we would test it with him and his team because he's also a coach in a world tour cycling team, Bora-Hansgrohe.
So we agreed to be joining the training camp, and that was planned for March. So we had a clear target; by March, we need to have like functional prototypes working to measure on these athletes. And so we got everything going, we had the prototypes, we went there, and like two days into the training camp, COVID hit. That was in Spain; everything was shut down. Chris had to go back by bus; you know, there were no planes flying anymore, and pretty much every sports event was canceled for the year, including the Olympics. So there goes my business plan; we're creating a sports product, and all big sports events are called off.
Nevertheless, luckily, they decided that even though the Tokyo Olympics were pushed out by a year, which gave us more time, but they decided to have the Tour de France in, pushed out from July to September. And [Dan] liked the technology and how it worked, and so he thought, oh, we give it a shot and try it during the Tour de France. So that was our next goal. We went there, they used it. We couldn't openly talk about it, but it just word of mouth in the peloton, everybody saw it, talked about it, and yeah, I think right one week after the tour, the Giro d'Italia also delayed, started, and that was then we already had like three more teams, and then two weeks into the Giro, the Vuelta started, and there was another two or three or five teams. So we had like half of the peloton within half a year using or trying our technology.
And yeah, from that, other athletes jumped on it. Dan also introduced us to Olaf Alexander Buu, who's the coach of the Norwegian triathletes. Back then, not everybody knew them, but they were really data-driven and tech-driven, and so Olaf really immediately grasped the concept and jumped on it. And we started a very deep collaboration, finally yielding to Christian Blummenfelt winning the Olympics and later on also much more world championships, and Gustav Iden, his colleague, winning Kona.
In the meantime, as a precaution, the Tokyo Olympics had decided to move the marathon away from Tokyo to the northern island of Hokkaido, 800 kilometers north, just to avoid the heat. So we couldn't fulfill that claim anymore for winning the marathon, even though I heard like some of the marathon runners apparently used it; we don't have track of everything. But yeah, we had an Olympic champion a year later.
And besides the triathlon, we had much more, for example, Richard Carapaz, who won the road race, men's road race. He usually was an Ineos rider, and they have a dark jersey, so you never see the core if they wear it now because it's underneath a jersey. Now in the Olympics, he raced for Ecuador, am I right? Yes. And they have a white jersey, so it was great; he won the Olympics, and you could perfectly see him wearing the core.
Then we had a surprise winner, the Austrian, for the female, Anna Kiesenhofer, and she had like she's a mathematician, so she's not even a professional, and she had talked on Twitter about using and testing our sensor. So it made a bit of a wave in the cycling world. And so yeah, here we are, and it's pretty good penetration with professional sports, and now our task is to bring it also to amateurs and in other sports.